AI Insights · Timothy · July 2025
Top Fashion Games on iOS in Portugal Q2 2025
Explore the performance of the top 5 fashion games on iOS in Portugal during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the top fashion games on iOS in Portugal showcased diverse performance trends, according to Sensor Tower data.
Beauty Tiles: Story & Makeover from Pexix Inc. saw a notable peak in weekly revenue at approximately $190 in late April, with downloads reaching around 1.4K in early April. Active users increased from 761 in early April to a peak of about 1.7K by mid-April, before stabilizing around 1.1K towards the end of the quarter.
Glow Fashion Idol by Crazy Labs experienced a strong start, with weekly revenue peaking at $328 mid-April. Downloads reached a high of 950 in the same period, while active users rose to about 1.6K in mid-April, before tapering to approximately 1K by the end of June.
Skincare Time: Makeover ASMR from DO VAN HUY had a consistent download rate, peaking at 1.1K in mid-April. Despite a relatively low revenue generation, active users remained robust, peaking at over 3K in mid-April and then settling around 1.3K by the end of the quarter.
Merge Fashion: Romance Story by Wind's Choice Tech Limited displayed a steady revenue increase, reaching $185 by the end of June. Downloads showed a gradual decline from 527 in mid-April to 188 by the end of June. Active users fluctuated slightly, ending at about 1K.
Lastly, Makeup ASMR: Makeover Story from Makeup Games for FUN maintained stable active user numbers around 15K throughout the quarter. Revenue was relatively steady, peaking at $70 in late April, while downloads varied, peaking at 462 in late April.
For more detailed insights and analysis, visit Sensor Tower's platform.
